Ivanka Trump to Launch Baby Bedding Program

Brand expands its licenses into textiles and jewelry
September 30, 2016David Gill

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NEW YORK-Ivanka Trump has signed an agreement with infant products manufacturer A.D. Sutton & Sons for a collection of baby bedding sets and accessories.

The line is slated to launch in January exclusively at Buy Buy Baby stores and on Buy Buy Baby’s website, according to a statement from Trump’s organization. It will include mix-and-match bedding sets and reversible pieces that will bring “the brand’s solution-driven message to the nursery,” according to the statement. In the following spring, a collection of baby gifts will also roll out to retail.

The Ivanka Trump brand has also partnered with The Jewelry Group for a collection of jewelry to be sold exclusively at Lord & Taylor stores and online. “Continuing to expand into new categories is an important initiative as we strive to meet the lifestyle needs of our customers,” said Kelly Del Sordi, director of licensing for the Ivanka Trump brand.

David GillDavid Gill | Contributing Editor

David Gill is a contributing editor to HFN.

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