Jaipur Rugs Renamed Jaipur Living
February 22, 2016,
NORCROSS, Ga.—To better reflect its assortment and extension as a lifestyle brand after more than a decade of growth, Jaipur Rugs has changed its name to Jaipur Living.
The rebranding includes a new logo and launch of its website and all company social media handles will transition from @jaipurlifestyle to @jaipurliving, including Facebook, Instagram, Twitter, Pinterest and LinkedIn.
In addition, Jaipur Living’s sister company, Jaipur Rugs Company Pvt. Ltd., will continue to operate as usual, supplying handcrafted rugs. Over the past decade, the two companies have commonly shared the Jaipur Rugs name, the company said, while continuing to grow and evolve to accommodate diverse and ever-changing needs. Jaipur Living’s product line includes rugs as well as pillows, poufs and throws.
“We have been amazed and humbled by the company’s rapid expansion in recent years, both in size and the distribution channels we serve, as well as in the organic growth of our product lines,” said Asha Chaudhary, president, Jaipur Living. “There is so much momentum for the company, and at this stage in our evolution, the change underscores our vision for Jaipur as a true lifestyle brand, one that will continue to revolutionize the home industry with a transformative business model centered on our passion for people, product and design.”
Li Kurczewski, creative director, Jaipur Living, joined the company recently to helm a new creative, design and marketing team. “We set out to really celebrate what makes us unique with this rebrand, elevating our current look while staying authentic to what has made Jaipur a name in the industry,” she said. “I think our loyalists will be quite excited by the new logo and overall look and feel of the brand. And we’re just getting started.”
The company also purchased 23 acres of land in north Atlanta where it plans to build a 350,000-square-foot facility, which will house both its corporate headquarters and a distribution center to better serve customers worldwide, and support expansion. The construction will take place in two phases beginning January 2017.