Evriholder Teams with Jarritos

Jarritos Ice Cube TrayJarritos Ice Cube Tray

ANAHEIM, Calif.-Evriholder Products has announced a new license agreement with the fruit-flavored soda brand Jarritos.

Jarritos joins Evriholder's portfolio of brands including Campbell's, Crayola, Kellogg's, Nesquik, Pepperidge Farm, Sesame Street, Nickelodeon and Strawberry Shortcake.

"As a leader in impulse housewares items, we have had tremendous success with our licensed products. Consumers identify with and recognize the power of the brands," said Heidi Slocumb, vice president of marketing, Evriholder.

Founded in 1950, Jarritos has an overall 90 percent brand awareness in the Hispanic community, according to the company. Evriholder's first Jarritos item will be an Ice Cube Tray designed with eleven individual bottle-shaped squishy flexible bottom compartments. Each ice cube is sized to fit perfectly into Jarritos soda bottles. The flexi cube bottoms make it fast and easy to pop out the cubes time and time again.

HFN Staff | News & Commentary

HFN provides detailed information on the key home classifications: Housewares, Tabletop, Floor Covering & Rugs, Furniture, Home Textiles, Lighting, Home Decor, Mattresses & Bedding, Gifts, Major Appliances and Consumer Electronics as well as Business, Finance and Retail.

Videos

  • Patti Carpenter Talks Color and its Importance in the Home

    Camera Icon   More Videos

Subscribe to
HFN Omnichannel
Receive the news you need to know about the trends in the industry delivered right to your inbox.

Current Issue

  • HFN August 2017 cover

    HFN's DIGITAL EDITION

    August 2017


    COVER STORY: Sharpening the Focus on Millennials

    Find out what makes Millennials tick when it comes to home decorating, shopping and at-home entertaining with HFN's annual consumer study. Turns out, Millennials favor the in-store shopping experience.


    ALSO IN THIS ISSUE:

    • Power of the People - Crowdfunding campaigns provide needed capital, feedback for home and housewares product launches.
    •  Omnichannel Retailing: Visual Search Takes Off - Learn how voice and visual search are revolutionizing product discovery.