Evriholder Teams with Jarritos
March 14, 2014,
Jarritos Ice Cube Tray
ANAHEIM, Calif.-Evriholder Products has announced a new license agreement with the fruit-flavored soda brand Jarritos.
Jarritos joins Evriholder's portfolio of brands including Campbell's, Crayola, Kellogg's, Nesquik, Pepperidge Farm, Sesame Street, Nickelodeon and Strawberry Shortcake.
Founded in 1950, Jarritos has an overall 90 percent brand awareness in the Hispanic community, according to the company. Evriholder's first Jarritos item will be an Ice Cube Tray designed with eleven individual bottle-shaped squishy flexible bottom compartments. Each ice cube is sized to fit perfectly into Jarritos soda bottles. The flexi cube bottoms make it fast and easy to pop out the cubes time and time again.
Other Articles By Author
Patti Carpenter Talks Color and its Importance in the Home
HFN's DIGITAL EDITION
COVER STORY: Sharpening the Focus on Millennials
Find out what makes Millennials tick when it comes to home decorating, shopping and at-home entertaining with HFN's annual consumer study. Turns out, Millennials favor the in-store shopping experience.
ALSO IN THIS ISSUE:
- Power of the People - Crowdfunding campaigns provide needed capital, feedback for home and housewares product launches.
- Omnichannel Retailing: Visual Search Takes Off - Learn how voice and visual search are revolutionizing product discovery.