New Logo for J.C. Penney
February 22, 2011,
PLANO, Texas-J.C. Penney has created a new, modern logo, its first meaningful logo update in 40 years, according to the company.
The J.C. Penney logo puts greater visual emphasis on a new, lowercase "jcp" by positioning it slightly off-centered in a red box while still featuring the company's signature red color and Helvetica font. The logo was designed to evoke a sense of movement and discovery as the letters appear to break out of the box, symbolizing an emergence into an exciting, new future.