Jaipur Inks Licensing Partnership with Jennifer Adams

JaipurATLANTA-Jaipur has teamed up with interior designer Jennifer Adams for a licensing partnership that will debut at Las Vegas Market in three categories: rugs, poufs and pillows. At that market Jaipur shows in Building B, 424.

"We're excited about the partnership with Jennifer Adams and even more excited that we will be launching in not just one but three categories," said Asha Chaudhary, president and CEO of Jaipur. "It is always great to work with designers who have a style statement and Jennifer is a great example. The line is beautiful and we are ready for all of the Jaipur partners to see the entire collection in July at the Las Vegas Market."

Adams added, "I'm so thrilled to share my new collection of area rugs, pillows and poufs. And I'm equally honored to be in partnership with Jaipur. I truly admire their dedication to quality and improving the lives of their artisans. The timeless beauty, rich colors and lush textures of the collection will add so much to any decor, including my own. You'll love the function and beauty as much as I do."

Founding her design firm in 1999, Adams now has a product portfolio that includes luxury, hotel-quality and fashion bedding, fabrics, furniture, pet beds and accessories, apparel and area rugs. She recently released a book titled "Bedrooms that Inspire."

HFN Staff | News & Commentary

HFN provides detailed information on the key home classifications: Housewares, Tabletop, Floor Covering & Rugs, Furniture, Home Textiles, Lighting, Home Decor, Mattresses & Bedding, Gifts, Major Appliances and Consumer Electronics as well as Business, Finance and Retail.


Subscribe to
HFN Omnichannel
Receive the news you need to know about the trends in the industry delivered right to your inbox.

Current Issue

  • HFN May digital issue


    May 2017

    COVER STORY: HFN Turns 90

    We commemorate HFN's 90th anniversary by paying tribute to the iconic retailer and supplier brands--and the people--that have helped the industry flourish, then and now.


    • Up & Coming Leaders - The home industry is in capable and visionary hands as this year’s 40 Under 40 list attests. Today’s young leaders span all disciplines and varied levels of operation.
    • Omnichannel Retailing - In the Mobile App World, Time is Money