Bacova Expands Jessica Simpson Line to Area Rugs
September 20, 2016,
NEW YORK-Bacova Guild has expanded its Jessica Simpson licensed collection into area rugs, which are available at this week’s New York Home Fashions Market.
Area rugs from Bacova’s Jessica Simpson collection
The the new line debuts in three color stories: brights, indigo denim and neutrals. The rugs are rich in details such as fringes and twisted yarns with metallics woven into them to provide subtle bling, according to Kathy Fowlkes, vice president of marketing and design for Bacova. Also part of this grouping are rugs with a more formal look, designed with an antique and distressed feel.
“This new collection retains Jessica’s design focus while providing details that consumers are looking for in area rugs,” Fowlkes said. Bacova has been a licensee of Jessica Simpson’s for the past two years with a collection of bath rugs.
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ALSO IN THIS ISSUE:
- TJX Unveils First U.S. Homesense Store - In a time when retailers are reducing store counts, TJX continues to get physical.
- Ikea’s Fluid Spaces - The retailer’s new intros reflect multifunctional rooms.
- N.Y. Home Fashions Market Preview - Textile textures get soft and cozy, colors warmer.