Bacova Expands Jessica Simpson Line to Area Rugs

Collection enlarges Bacova’s Jessica Simpson offering beyond bath rugs
September 20, 2016David Gill

BacovaJessicaSimpsonArea rugs from Bacova’s Jessica Simpson collection
NEW YORK-Bacova Guild has expanded its Jessica Simpson licensed collection into area rugs, which are available at this week’s New York Home Fashions Market.

The the new line debuts in three color stories: brights, indigo denim and neutrals. The rugs are rich in details such as fringes and twisted yarns with metallics woven into them to provide subtle bling, according to Kathy Fowlkes, vice president of marketing and design for Bacova. Also part of this grouping are rugs with a more formal look, designed with an antique and distressed feel.

“This new collection retains Jessica’s design focus while providing details that consumers are looking for in area rugs,” Fowlkes said. Bacova has been a licensee of Jessica Simpson’s for the past two years with a collection of bath rugs.

The area rugs come in 20-by-32-inch, 22-by-35-inch and 27-by-45-inch sizes. Retail pricing will range from $12.99 to $44.99. Distribution will be at department stores that carry Simpson’s apparel collections, online retailers and specialty stores.

David GillDavid Gill | Senior Editor
dgill@hfnmag.com

David Gill covers home textiles, small electrics housewares, personal-care products, cleaning products, mattresses, consumer electronics and major appliances. He also reports on retailers and writes about the business and financial side of both vendors and retailers. He has more than 30 years of experience in business journalism, and has worked for other publications and websites that cover consumer products from both the manufacturer and retailer sides. His outside interests include sports (he is a big fan of the New York teams and of British soccer), cooking, movies and theater. He occasionally enjoys a good cigar as well.

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