SodaStream Names John Sheppard President

Sheppard will oversee all operations for the brand in the U.S. and will report directly to Daniel Birnbaum, CEO
September 28, 2015Allison Zisko

SodaStreamLogoAIRPORT CITY, Israel-John Sheppard has been named president of SodaStream U.S., where he is charged with reigniting the brand’s business.

Sheppard, former CEO of housewares company EveryWare Global, will oversee all operations for the brand in the United States and will report directly to Daniel Birnbaum, CEO.

Prior to serving as CEO of EveryWare, Sheppard was an operating partner at Advent International, a global private equity firm. Sheppard was also CEO, president and a member of the board of Cott Corporation, the soft drink company.

“We are very excited to welcome John to the SodaStream family and look forward to seeing him and the team turn around and reignite our business in the United States,” Birnbaum said. “John is passionate, enthusiastic and brings fresh energy to the table. With the beverage business in his blood, John has been impressed with the SodaStream brand since it initially broke into the market. He is thrilled to join our fast-paced environment and will help return the brand to its role as a disruptive player in the beverage industry.”

Allison ZiskoAllison Zisko | Managing Editor/Tabletop Editor

After 15 years of covering the tabletop industry, Allison Zisko is still as enthusiastic as ever about the dinnerware, glassware and flatware categories. An in-depth analysis of how the category works intrigues her just as much as the latest fashion trends. As managing editor, Allison oversees the daily e-newsletter and works behind the scenes to help produce the print issue each month. She also directs HFN’s housewares coverage and covers the cutlery category. An avid reader, Allison is eager to talk to anyone and everyone about the latest book they are reading.


  • Von Tobel Cites Brass Textures Among Top Trends

    Camera Icon   More Videos

Subscribe to
HFN Omnichannel
Receive the news you need to know about the trends in the industry delivered right to your inbox.

Current Issue

  • HFN cover for September 2017


    September 2017


    2017 State of the Industry Report
    Cautious Optimism, Mixed Results

    Many expected 2016 would be a banner year, but the political and economic climate softened consumer confidence. It was also a year consumers spent more lavishly on home remodeling rather than decorating.


    •  TJX Unveils First U.S. Homesense Store - In a time when retailers are reducing store counts, TJX continues to get physical.
    •   Ikea’s Fluid Spaces - The retailer’s new intros reflect multifunctional rooms.
    •  N.Y. Home Fashions Market Preview - Textile textures get soft and cozy, colors warmer.