Keurig to Offer Lipton Teas in K-Cups and Vue Packs
Posted on March 7, 2013 by
WATERBURY, Vt., and ENGLEWOOD CLIFFS, N.J.-Green Mountain Coffee Roasters (GMCR), parent of Keurig, and Unilever North America, parent of the Lipton brand, have reached an agreement that allows Keurig to offer Lipton hot and iced teas in its K-Cups and Vue packs for Keurig single-serve brewers.
The Lipton teas will make their K-Cup and Vue-pack this summer in a variety of retail channels in the United States and Canada, according to a joint GMCR-Unilever statement. Lipton iced teas will become part of Keurig's Brew Over Ice collection, a line of specially crafted iced beverages for Keurig brewers.
Brian Kelley, president and CEO of GMCR, said, "Our strategy to partner with world-class beverage brands like Lipton further broadens the consumer choice in the Keurig system, and helps us meet a wide range of consumer taste and beverage preferences."