JCP Exec to Discuss Home Decoration on Kathy Ireland Show

To talk about using home products to transform décor
October 7, 2015David Gill

JCPenneylogo3x2LOS ANGELES-Steve Castella, vice president of product development and design for home for J.C. Penney, will appear on “Modern Living with kathy ireland” to discuss ways to transform the look of a home.

Ireland will interview Castella, who will address the use of home products to transform a room’s décor. “Focus first on your windows, which has the biggest immediate impact on how you feel about any home,” Castella will advise during the pre-recorded program. “As one of the largest providers of window treatments and dressing in the world, we know the importance of this area of any room.”

“Modern Living with kathy ireland” is magazine-style program that features stories, trends and breakthroughs intended to educate and motivate viewers.

The Castella interview is scheduled to air on E! Entertainment Network as sponsored programming tomorrow in a dual feed at 6:30 a.m., both Eastern time and Pacific time, and on Bloomberg International as sponsored programming on Oct. 11 at 8 a.m. Central European time and 3 p.m. Hong Kong time.

David GillDavid Gill | Senior Editor

David Gill covers home textiles, small electrics housewares, personal-care products, cleaning products, mattresses, consumer electronics and major appliances. He also reports on retailers and writes about the business and financial side of both vendors and retailers. He has more than 30 years of experience in business journalism, and has worked for other publications and websites that cover consumer products from both the manufacturer and retailer sides. His outside interests include sports (he is a big fan of the New York teams and of British soccer), cooking, movies and theater. He occasionally enjoys a good cigar as well.


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