BedVoyage Teams with Kelli Ellis on Textiles Collection
December 8, 2010,
SEATTLE-BedVoyage has reached an agreement with interior designer Kelli Ellis to produce a collection of bedding textiles.
The collection, which will be introduced next spring, includes duvet covers, pillow shams, Euro shams and bolsters, all designed by Ellis. As part of the agreement, Ellis will serve as spokeswoman for BedVoyage's entire line of bamboo linens, duvets, towels and blankets, and will serve as designer for future BedVoyage products.
According to Sharon Stuart, founder, president and chief executive officer of BedVoyage, Ellis is in the process of creating videos for the company's website and for YouTube focusing on the BedVoyage product line. She will represent the company at press events, launch parties and other media events, and will appear on television shopping channels.
Stuart also said BedVoyage is targeting the line toward department stores and linen websites, along with spas and hotels in this area.