R Squared, Kellogg’s Sign Deal for Tabletop

Kellogg’s has partnered with tabletop company R Squared Sales and Logistics to expand its presence in the kitchen with a new line of tabletop and decor.
March 19, 2015Allison Zisko

RSquaredKelloggsThe collection will feature vintage designs of Kellogg’s characters.
NEW YORK-Kellogg’s has partnered with tabletop company R Squared Sales and Logistics to expand its presence in the kitchen with a new line of tabletop and decor.

R Squared will develop a collection of ceramic bowls, plates, mugs, glasses and canisters featuring vintage designs of Kellogg’s iconic characters, according to a statement from The Joester Loria Group, which brokered the deal. The collection is scheduled to launch at specialty, mid-tier, mass retailers and grocery retailers this fall.

“It’s a great license. With R Squared’s new focus on the grocery and drug store channels, we think it will be a perfect fit, and also a great fit with our other brands, Disney, Hasbro and Warner Bros.,” said David Zrike, R Squared’s vice president of product development.

Allison ZiskoAllison Zisko | Managing Editor/Tabletop Editor
azisko@hfnmag.com

After 15 years of covering the tabletop industry, Allison Zisko is still as enthusiastic as ever about the dinnerware, glassware and flatware categories. An in-depth analysis of how the category works intrigues her just as much as the latest fashion trends. As managing editor, Allison oversees the daily e-newsletter and works behind the scenes to help produce the print issue each month. She also directs HFN’s housewares coverage and covers the cutlery category. An avid reader, Allison is eager to talk to anyone and everyone about the latest book they are reading.

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