Braun Kitchen Electrics Line Relaunches

The line was last at retail in 2008
Posted on June 2, 2016 by Andrea Lillo

Braun kitchen electricsThe Braun Kitchen Collection
UPPER SADDLE RIVER, N.J.—De’Longhi Group has brought back the Braun Kitchen Collection with a relaunch that leverages Braun’s 95-year-old history and incorporates today’s technology.

Now available at national retailers and online, the collection includes the Multiquick hand blenders, PureMix countertop blenders and the BrewSense drip coffee makers.

“For decades, Braun has been a recognized standard for design, quality and innovation across the globe, and we have spent years preparing to reintroduce Braun kitchen appliances back in North America,” said Mike Prager, president and CEO, De’Longhi Group NA. “After listening to a range of consumers—from the kitchen pro to the everyday home cook—we focused the new line of Braun specifically designed for their needs since Braun was last on the market in 2008. We are excited to finally bring to life a meaningful mix of sophisticated intuitive design, powerful performance and high quality standards that represent the heritage of Braun.”

To prepare for the relaunch, the Braun North American team worked closely with the R&D and product teams in Frankfurt, Germany, to conduct extensive consumer research. Available in several models and configurations, the Braun Multiquick hand blenders feature an exclusive PowerBell Technology, which combine durable stainless steel blades and a bell-shaped blending shaft for fast and finer results so the mixture is pushed inside the bell instead of toward the edges of the mixing bowl. The Braun PureMix countertop blender, in a stainless steel and premium black finish, highlights a complete blade and pitcher re-design; a SmoothCrush blade system, which combines the specially designed pitcher with a higher positioning of the blade system; and an Easy Wipe Clean Panel, which doesn’t have cracks between buttons for food to fall into.

The BrewSense has a user-friendly control panel with LED indicators and easy-to-read buttons and functions. The Brew Strength selector allows one to enjoy the coffee regular or bold, as well as set the system to one to four cups timed to when the drinker wants their beverage. The coffee maker also features a handy ledge on its back side that catches condensation that gathers from the brewing process and inserts it back into the machine so that water does not end up on the counter top.

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