Keurig, KitchenAid Debut Products in New Pantone Colors of the Year

Keurig brewers, KitchenAid Stand Mixers to feature new colors
December 3, 2015David Gill

kitchenaidstandmixerspantoneKitchenAid’s Stand Mixers in colors parallel to Pantone’s 2016 Colors of the Year
NEW YORK-In line with the announcement of Pantone’s Colors of the Year for 2016, both Keurig Green Mountain and KitchenAid have launched products sporting the two colors, Rose Quartz and Serenity.

Keurig’s 2.0 K250 brewer and exclusively designed Travel Mug are now available in both colors. In addition, KitchenAid has debuted two new stand mixers, one in guava glaze, a warm pink tone that parallels Rose Quartz, and the other in cornflower blue, which parallels Serenity. The cornflower blue stand mixer is available currently, while the guava glaze product will be on the market next July.

A Keurig statement noted that the company has partnered with Pantone for the past five years, incorporating the color institute’s latest trend colors into its line of hot brewing systems. “The Keurig and Pantone Color Institute partnership is a way for us to connect with our consumers on a level beyond offering all of the beverages they love,” said Ranjan Damodar, vice president of Keurig hot systems.

Color has also been a part of the “huge success story” behind the KitchenAid stand mixer line, said Beth Robinson, senior manager of brand experience for KitchenAid. “As a brand committed to combining high performance with eye-catching design, we’re constantly refreshing both our engineering and our color palette to stay ahead of the curve,” Robinson said.

David GillDavid Gill | Senior Editor
dgill@hfnmag.com

David Gill covers home textiles, small electrics housewares, personal-care products, cleaning products, mattresses, consumer electronics and major appliances. He also reports on retailers and writes about the business and financial side of both vendors and retailers. He has more than 30 years of experience in business journalism, and has worked for other publications and websites that cover consumer products from both the manufacturer and retailer sides. His outside interests include sports (he is a big fan of the New York teams and of British soccer), cooking, movies and theater. He occasionally enjoys a good cigar as well.

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