Home “Strong” in Kohl’s Q4
Posted on February 4, 2016 by
MENOMONEE FALLS, Wis.-The home department was one of the strongest-selling categories for Kohl’s in its fiscal fourth quarter, according to a preliminary statement from the retailer.
Kohl’s cited both home and footwear as its top performers during the quarter, which concluded at the end of January. Overall, net sales were up 0.8 percent, including a same-store sales increase of 0.4 percent.
“While we experienced our fifth consecutive quarter of positive comparable sales increases, sales were very volatile and less than planned in the fourth quarter,” said Kevin Mansell, Kohl’s chairman, president and CEO. “We experienced a very strong holiday selling season from the week of Thanksgiving through Christmas. These results were offset by a very slow start to the quarter in early November and a weaker-than-expected January as soft demand for cold-weather goods led to lower store traffic in these more discretionary shopping periods.”
Mansell added that Kohl’s digital sales and online-generated orders both grew by 30 percent in the quarter. “Our ability to provide both ship-from-store and buy online, pickup in store capabilities in all stores really resonated with our customer,” he said.