Home “Strong” in Kohl’s Q4

But overall results were impeded by a very slow start to the quarter and a weaker-than-expected January
February 4, 2016David Gill

Kohlshq3x3MENOMONEE FALLS, Wis.-The home department was one of the strongest-selling categories for Kohl’s in its fiscal fourth quarter, according to a preliminary statement from the retailer.

Kohl’s cited both home and footwear as its top performers during the quarter, which concluded at the end of January. Overall, net sales were up 0.8 percent, including a same-store sales increase of 0.4 percent.

“While we experienced our fifth consecutive quarter of positive comparable sales increases, sales were very volatile and less than planned in the fourth quarter,” said Kevin Mansell, Kohl’s chairman, president and CEO. “We experienced a very strong holiday selling season from the week of Thanksgiving through Christmas. These results were offset by a very slow start to the quarter in early November and a weaker-than-expected January as soft demand for cold-weather goods led to lower store traffic in these more discretionary shopping periods.”

Mansell added that Kohl’s digital sales and online-generated orders both grew by 30 percent in the quarter. “Our ability to provide both ship-from-store and buy online, pickup in store capabilities in all stores really resonated with our customer,” he said.

David GillDavid Gill | Senior Editor

David Gill covers home textiles, small electrics housewares, personal-care products, cleaning products, mattresses, consumer electronics and major appliances. He also reports on retailers and writes about the business and financial side of both vendors and retailers. He has more than 30 years of experience in business journalism, and has worked for other publications and websites that cover consumer products from both the manufacturer and retailer sides. His outside interests include sports (he is a big fan of the New York teams and of British soccer), cooking, movies and theater. He occasionally enjoys a good cigar as well.


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