La Cafetière: Steeping in Innovation

Since acquiring the La Cafetière brand of tea and coffee accessories one year ago, Lifetime Brands said it is applying its expertise and core competencies to the brand to boost its breadth of its assortment and innovate with new products.
March 26, 2015Allison Zisko

lacafetiereboothLa Cafetière’s booth in Chicago
NEW YORK-Since acquiring the La Cafetière brand of tea and coffee accessories one year ago, Lifetime Brands said it is applying its expertise and core competencies to the brand to boost its breadth of its assortment and innovate with new products.

“What we bring to this category is expertise and understanding from the ground up,” said Lifetime executive Allison Hickey.

Efforts were evident at the International Home + Housewares Show in Chicago earlier this month. Noting that the category seemed a little “stale” in terms of looks and newness, Hickey showed off the newest products that featured copper accents and mixed materials. It also introduced an easy-clean technology to some of its products, such as the French press, which can be challenging to clean. La Cafetière’s newest iteration unscrews at the bottom. Also new in the assortment are stoneware filters for pour-over-coffee makers, a growing trend in the coffee segment. Tea- and hot chocolate-related products are also on the company’s radar, Hickey said.

 

Allison ZiskoAllison Zisko | Managing Editor/Tabletop Editor
azisko@hfnmag.com

After 15 years of covering the tabletop industry, Allison Zisko is still as enthusiastic as ever about the dinnerware, glassware and flatware categories. An in-depth analysis of how the category works intrigues her just as much as the latest fashion trends. As managing editor, Allison oversees the daily e-newsletter and works behind the scenes to help produce the print issue each month. She also directs HFN’s housewares coverage and covers the cutlery category. An avid reader, Allison is eager to talk to anyone and everyone about the latest book they are reading.

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