Tervis, Lakegirl Sign License

Tervis Lakegirl drinkwareTervis' Lakegirl drinkware

NORTH VENICE, Fla.-Tervis and the Lakegirl brand have signed a license agreement that will bring the lake-loving motif to a line of insulated beverageware debuting at the Dallas and Atlanta summer markets.

"Lakegirl is a casual, comfortable company that connects with lake-loving women of all ages," said Tervis Head of Licensing Maureen Mason. "The brand is reminiscent of carefree summer days spent with family and friends."

Founded in 2002, Lakegirl's designs "epitomize comfort with effortless style," according to a Tervis statement, with a range of products from apparel to tote bags. The drinkware will range from $12 to $26.

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