Tervis, Lakegirl Sign License
June 6, 2014,
Tervis' Lakegirl drinkware
NORTH VENICE, Fla.-Tervis and the Lakegirl brand have signed a license agreement that will bring the lake-loving motif to a line of insulated beverageware debuting at the Dallas and Atlanta summer markets.
"Lakegirl is a casual, comfortable company that connects with lake-loving women of all ages," said Tervis Head of Licensing Maureen Mason. "The brand is reminiscent of carefree summer days spent with family and friends."
Other Articles By Author
HFN Launches Interactive Idea Book
HFN's DIGITAL EDITION
COVER STORY: HFN Turns 90
We commemorate HFN's 90th anniversary by paying tribute to the iconic retailer and supplier brands--and the people--that have helped the industry flourish, then and now.
ALSO IN THIS ISSUE:
- Up & Coming Leaders - The home industry is in capable and visionary hands as this year’s 40 Under 40 list attests. Today’s young leaders span all disciplines and varied levels of operation.
- Omnichannel Retailing - In the Mobile App World, Time is Money