Hollander's New Chapter
August 30, 2012,
In what is a pivotal moment in the company's history, Hollander Home Fashions will highlight both its assumption of the Ralph Lauren basic-bedding license and its new showroom at the New York Home Fashions Market this month.
The basic-bedding giant has become the licensee for Ralph Lauren for bed pillows, comforters and mattress pads, taking over that role from WestPoint Home. The line will take its place alongside Laura Ashley Home, Court of Versailles, Royal Velvet, Waverly, Obusforme and HoMedics in Hollander's roster of licensed programs.
The space will be designed to differentiate each of Hollander's brands--which, along with the licensed groupings, include Arctic Feather and Down, Dreamscapes, Flexotech, Healthy Home and Live Comfortably, among others. Each space will have its own branded environment, which will not only maintain the loft style of the showroom but also present each brand in its own customized space.
For example, the Ralph Lauren space will feature that brand's traditional style and furniture. In the Laura Ashley section, one will find the Laura Ashley style throughout. The Live Comfortably collection will be given a modern setting, using white leather and chrome pieces to reflect both the beauty and simplicity of the products.
An early adopter among home textiles vendors of digital media, Hollander will also place six 46-inch screens throughout the showroom, which will display each brand's digital advertising, product reviews, technology information, photography and video.
Chris Baker, Hollander's CEO, said, "Our entire sales and marketing group is eagerly anticipating September market week. Our new showroom is beautiful and provides an excellent venue to showcase our products and brands."--David Gill
Other Articles By Author
HFN Launches Interactive Idea Book
HFN's DIGITAL EDITION
COVER STORY: HFN Turns 90
We commemorate HFN's 90th anniversary by paying tribute to the iconic retailer and supplier brands--and the people--that have helped the industry flourish, then and now.
ALSO IN THIS ISSUE:
- Up & Coming Leaders - The home industry is in capable and visionary hands as this year’s 40 Under 40 list attests. Today’s young leaders span all disciplines and varied levels of operation.
- Omnichannel Retailing - In the Mobile App World, Time is Money