Las Vegas Market Adds Summer Classics

LasVegasMarket_logoLAS VEGAS-Casual furniture manufacturer Summer Classics has signed a long-term lease for a 13,500-square-foot permanent showroom at the Las Vegas Market starting in August 2015, in concert with the launch of two dedicated floors of casual/outdoor products.

"Las Vegas Market gives us an ideal opportunity to grow our business," said CEO William "Bew" White III. "Key channels for us to expand include furniture stores, especially those in the West, catalogue and Internet companies, as well as designers. We believe Las Vegas Market is the premier venue because those channels shop there consistently. The timing of the summer market in Vegas is also ideal for us and our customers."

Summer Las Vegas Market, which runs from Aug. 2-6, will debut 250,000 square feet of permanent showroom and temporary exhibit space on the 12th and 13th floors in Building C devoted entirely to the casual/outdoor category.

"We're seeing more and more outdoor manufacturers sign on for the new casual/outdoor launch this summer," said Craig Staack, vice president of home furnishings leasing for International Market Centers. "Interest continues to grow rapidly and more announcements will be coming soon."

In its new Las Vegas showroom, Summer Classics will feature its complete line of high-quality resin wicker, cast aluminum, wrought aluminum, teak and wrought iron patio furniture, in addition to outdoor cushions from its exclusive line of outdoor fabrics. The company produces a full line of accessories as well, including outdoor lamps, patio umbrellas, outdoor patio rugs and more.

Duke RatliffDuke Ratliff | Editor-in-Chief
dratliff@hfnmag.com

Duke Ratliff, the editor-in-chief of HFN, has reported on the home furnishings industry since 1993. He oversees HFN’s print edition and online coverage of the retail industry, as well as trends in furniture and lighting, mattresses, tabletop, housewares, floor covering and textiles. He enjoys traveling to numerous domestic—and occasionally, international—trade shows. He feels that the perfect combination of a great product and a creative, attention-getting marketing plan is a thing of beauty. He lives in Westchester County, N.Y., with his wife, two children, two dogs, five chickens, two finches, three lizards and a five-foot-long corn snake.

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