Latex International Updates Website

SHELTON, Conn.-Latex International has debuted its revamped website at latexintl.com.

The site features Latex International's new logo, soft blue and green colors, and the tagline "Talalay Latex--Lift, Relax Relieve." It also includes information on latex beds, such as how to buy a bed and how latex is used. The site's product finder pinpoints brands already offering latex mattresses, mattress toppers and pillows.

Photos, videos, graphs and downloads of product descriptions are also on the site. "Our goal is to better educate both consumers and the bedding industry to the wonderful benefits of latex--what it does to lift your body and relieve tension and pressure for a healthy sleep--rather than focusing on the technicalities of what latex is," said Tom Eisenberg, vice president of strategic marketing for Latex International.

HFN Staff | News & Commentary

HFN provides detailed information on the key home classifications: Housewares, Tabletop, Floor Covering & Rugs, Furniture, Home Textiles, Lighting, Home Decor, Mattresses & Bedding, Gifts, Major Appliances and Consumer Electronics as well as Business, Finance and Retail.

Videos

  • Von Tobel Cites Brass Textures Among Top Trends

    Camera Icon   More Videos

Subscribe to
HFN Omnichannel
Receive the news you need to know about the trends in the industry delivered right to your inbox.

Current Issue

  • HFN cover for September 2017

    HFN's DIGITAL EDITION

    September 2017


    COVER STORY:

    2017 State of the Industry Report
    Cautious Optimism, Mixed Results

    Many expected 2016 would be a banner year, but the political and economic climate softened consumer confidence. It was also a year consumers spent more lavishly on home remodeling rather than decorating.


    ALSO IN THIS ISSUE:

    •  TJX Unveils First U.S. Homesense Store - In a time when retailers are reducing store counts, TJX continues to get physical.
    •   Ikea’s Fluid Spaces - The retailer’s new intros reflect multifunctional rooms.
    •  N.Y. Home Fashions Market Preview - Textile textures get soft and cozy, colors warmer.