ELK's Dimond Lighting and Lazy Susan to Merge
September 25, 2014,
NESQUEHONING, Pa.-Two of ELK Group International's brands--Dimond Lighting and Lazy Susan--will begin the transition into a single brand called Dimond Home. The move will combine the strengths of both companies to become a single-source provider of designer lighting, home decor and accent furniture, ELK said in a statement.
Eventually, the two brands will have consolidated showrooms and catalog. ELK acquired Lazy Susan a year ago and debuted Dimond Lighting five years ago.
Other Articles By Author
HFN Launches Interactive Idea Book
HFN's DIGITAL EDITION
COVER STORY: HFN Turns 90
We commemorate HFN's 90th anniversary by paying tribute to the iconic retailer and supplier brands--and the people--that have helped the industry flourish, then and now.
ALSO IN THIS ISSUE:
- Up & Coming Leaders - The home industry is in capable and visionary hands as this year’s 40 Under 40 list attests. Today’s young leaders span all disciplines and varied levels of operation.
- Omnichannel Retailing - In the Mobile App World, Time is Money