Kohl’s Ramps Up Omnichannel Efforts

Offers enhanced mobile app features, among other initiatives
September 22, 2015David Gill

Kohls Logo2010MENOMONEE FALLS, Wis.-Kohl’s has launched a number of digital and omnichannel initiatives designed to make its overall shopping experience easier.

The new enhancements include:

•A new store mode for Kohl’s mobile application that will provide a more personalized experience and help customers take advantage of savings every time they shop in store. Shoppers can opt in to store mode in the Kohl’s app to search store inventory and find in-store promotions that can be applied to their purchase, such as Kohl’s Cash and percent-off coupons.

•Enhanced mobile payment options including Apple Pay, as well as the ability to use Apple Pay within the Kohl’s app. Kohl’s customers will also be able to add their Kohl’s charge card as a form of payment within Apple Pay. Kohl’s customers will also have access to Visa Checkout, which will be available on kohls.com and mobile devices. Kohl’s mobile app will also feature enhancements to Kohl’s mobile wallet, including the option to scan and save Kohl’s gift cards and direct delivery of promotional codes.

•An omnichannel shopping bag, into which Kohl’s has bridged its digital shopping carts into a virtual shopping bag that can be accessed via smart phone, tablet or desktop.

•A redesigned mobile kohls.com site and tablet app, designed to make it easier for users to find what they’re looking for, as well as an improved mobile checkout experience.

• Same-day delivery: Kohl’s is currently testing same-day delivery for online purchases in select markets.

“Kohl’s is committed to providing our customers with an easy, convenient shopping experience in a way that is personalized and engaging—no matter how each customer prefers to shop,” said Kevin Mansell, Kohl’s chairman, president and CEO. “Our digital teams are continually testing new ideas and capabilities to create a world-class omnichannel experience that is seamless across devices. With each evolution, we aim to elevate our offerings for an easy, inspiring shopping experience.”

David GillDavid Gill | Senior Editor
dgill@hfnmag.com

David Gill covers home textiles, small electrics housewares, personal-care products, cleaning products, mattresses, consumer electronics and major appliances. He also reports on retailers and writes about the business and financial side of both vendors and retailers. He has more than 30 years of experience in business journalism, and has worked for other publications and websites that cover consumer products from both the manufacturer and retailer sides. His outside interests include sports (he is a big fan of the New York teams and of British soccer), cooking, movies and theater. He occasionally enjoys a good cigar as well.

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