Company C Rolls Out Lifestyle Partner Program

Company CCONCORD, N.H.-Company C, the furniture and textiles manufacturer, has launched its Lifestyle Partner program, its in-store effort to communicate the design vision behind the company's products.

The program includes customized in-store vignettes which spotlight the vision of how Company C's rugs, furniture, fabrics, bedding, pillows and throws bring color throughout the home. Along with the vignettes, the company provides selling tools such as prominent signage, fixturing support and recommended visual guidelines--all intended to enhance customer interaction. Company C also offers year-round marketing support in print advertising, web listings, catalog mailings, in-store videos and product giveaways.

Christine Chapin, Company C's co-founder along with Walter Chapin, said the program "reinforces our vision for a complete Company C lifestyle brand."

Company C is also displaying the program along with its fall 2013 products at the Atlanta International Gift & Home Furnishings Market.

Michael GambardellaMichael Gambardella | Group Art Director

Michael Gambardella has more than 30 years experience as a graphic designer and art director and has spent almost his entire professional life associated with Home Furnishings News in one incarnation or another. In fact, HFN was a daily newspaper when he first started with the publication. His outside interests include film, theater, music and fine dining.


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