Linens ’n Things Website Relaunches with New Platform

More than 200,000 products to be offered on site
June 15, 2016David Gill

linensnthiingslogo3x2NEW YORK—The Linens ’n Things brand has debuted a new website with an e-commerce platform created in partnership with Onestop Internet, an end-to-end e-commerce solutions provider.

The reconfigured site, lnt.com, went through a soft launch two weeks ago, and is designed to provide consumers with a seamless shopping experience across all devices, said a joint statement from Linens ’n Things and Onestop. It will eventually offer more than 200,000 branded products for every room in the home—from bedding and bath to dining and décor, and others. New categories will be added down the road, including pet products, nursery bedding, accessories and baby gear, and storage and organization products.

“We’re deeply committed to creating an exceptional experience for shoppers in the home products arena, and we’re confident the new Linens ’n Things website can deliver that,” said Rick Platt, division president of Sequential Brands Group, owner of the Linens ’n Things brand. “Our new product offering will help set the brand apart from the competition and resonate well with the customer that remembers the Linens ’n Things of the past.”

David GillDavid Gill | Senior Editor
dgill@hfnmag.com

David Gill covers home textiles, small electrics housewares, personal-care products, cleaning products, mattresses, consumer electronics and major appliances. He also reports on retailers and writes about the business and financial side of both vendors and retailers. He has more than 30 years of experience in business journalism, and has worked for other publications and websites that cover consumer products from both the manufacturer and retailer sides. His outside interests include sports (he is a big fan of the New York teams and of British soccer), cooking, movies and theater. He occasionally enjoys a good cigar as well.

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