Target to Debut Marimekko

The Finnish patterned designs will grace tabletop, textiles and home decor
Posted on March 24, 2016 by Allison Zisko

TargetMarimekkoTabletopMarimekko for Target tabletop
MINNEAPOLIS—Target is readying the rollout of its Marimekko collection slated for April 17, which will encompass home goods as well as apparel and other categories.

The popular Finnish print designs—as well as solids and complementary geometrics—will be showcased on pillows and throws and tabletop items, such as plates, glasses and candleholders.

“When it comes to our partnerships, we travel far and wide to find designers and brands we think our guests will love,” said Julie Guggemos, Target’s senior vice president, product design and development, on the retailer’s website when the collection was announced earlier this month. “We’ve had our eye on Marimekko for quite some time, and can’t wait for guests to have a chance to shop this limited-edition collection.”

“Target pioneered the concept of design partnerships and continues to raise the bar with each new collaboration,” said Tiina Alahuhta-Kasko, president, Marimekko, in the Target announcement. “The Marimekko brand was created to bring color and happiness into people’s everyday lives. There are so many special pieces in this collection, and we are excited to share our storied prints and patterns with Target’s guests across the United States.”

The collection will be available online and in stores through May 8. A selection of the Marimekko for Target collection will be available in all Target stores, with the full collection available on Target.com. Prices range from $7.99-$499.99, with most items under $50.

Target, which has run into consumer frustration in the past with its sold-out Lily Pulitzer collection and the crash of its website during its Missoni rollout, told Forbes earlier this week that it will not apologize for a line selling out. Scarcity, and the specialness it implies, is the whole point, spokesperson Joshua Thomas said.

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