Target Ups the Price-Match Ante
October 1, 2015,
MINNEAPOLIS-Target is updating its digital price match policy, providing longer time frames and matching additional competitors, including membership clubs.
Beginning today, the retailer has added 24 competitors to its list of those whose prices Target and Target.com now match. “We looked at which competitors are most important to our guests, and where there’s a lot of overlap with Target’s product assortment, and landed on the competitors that are most relevant for our guests. And for the first time, that list includes membership clubs such as Costco and Sam’s Club,” the retailer said in its Bullseye blog.
The full list includes Amazon.com, Babiesrus.com, BedBathBeyond.com, Bestbuy.com, BN.com, Buybuybaby.com, Costco.com, CVS.com, Diapers.com, DicksSportingGoods.com, Drugstore.com, Gamestop.com, JCPenney.com, Kmart.com, Kohls.com, Macys.com, Newegg.com, Officedepot.com, Petco.com, Petsmart.com, Samsclub.com, Sears.com, SportsAuthority.com, Staples.com, Target.com, Toysrus.com, Ulta.com. Walgreens.com, Walmart.com and Wayfair.com.
Target has also doubled the time frame for a price adjustment to 14 days, both in stores and at Target.com. The time frame for Target.com used to be seven days, or until the end of the following week’s ad for store purchases.