Target Ups the Price-Match Ante

The retailer has added 24 competitors to its list of those whose prices Target and Target.com now match
October 1, 2015Allison Zisko

Targetlogo3x2MINNEAPOLIS-Target is updating its digital price match policy, providing longer time frames and matching additional competitors, including membership clubs.

Beginning today, the retailer has added 24 competitors to its list of those whose prices Target and Target.com now match. “We looked at which competitors are most important to our guests, and where there’s a lot of overlap with Target’s product assortment, and landed on the competitors that are most relevant for our guests. And for the first time, that list includes membership clubs such as Costco and Sam’s Club,” the retailer said in its Bullseye blog.

The full list includes Amazon.com, Babiesrus.com, BedBathBeyond.com, Bestbuy.com, BN.com, Buybuybaby.com, Costco.com, CVS.com, Diapers.com, DicksSportingGoods.com, Drugstore.com, Gamestop.com, JCPenney.com, Kmart.com, Kohls.com, Macys.com, Newegg.com, Officedepot.com, Petco.com, Petsmart.com, Samsclub.com, Sears.com, SportsAuthority.com, Staples.com, Target.com, Toysrus.com, Ulta.com. Walgreens.com, Walmart.com and Wayfair.com.

Target has also doubled the time frame for a price adjustment to 14 days, both in stores and at Target.com. The time frame for Target.com used to be seven days, or until the end of the following week’s ad for store purchases.

Allison ZiskoAllison Zisko | Managing Editor/Tabletop Editor
azisko@hfnmag.com

After 15 years of covering the tabletop industry, Allison Zisko is still as enthusiastic as ever about the dinnerware, glassware and flatware categories. An in-depth analysis of how the category works intrigues her just as much as the latest fashion trends. As managing editor, Allison oversees the daily e-newsletter and works behind the scenes to help produce the print issue each month. She also directs HFN’s housewares coverage and covers the cutlery category. An avid reader, Allison is eager to talk to anyone and everyone about the latest book they are reading.

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