Mikasa Launches Branding Video
Posted on June 1, 2011 by
A screen grab from the Mikasa video
GARDEN CITY, N.Y.--Mikasa has launched a branding video entitled "Making Life Memorable" targeted to brides and grooms registering for tabletop items. The video will be used for bridal and training events, online selling sites and web-based outreach including distribution on YouTube, Facebook, Twitter and blogs.
Heather Schall, senior vice president marketing communications, said, "Our branding video provides a glimpse at events in a couple's relationship and showcases how and when Mikasa would fit into these special moments; from when a couple first meets to a 25th wedding anniversary. We hope that this video resonates with couples and that it inspires them to include Mikasa in their registries and ultimately, the rest of their lives."