Mikasa Launches Branding Video

A screen grab from the Mikasa videoA screen grab from the Mikasa video

GARDEN CITY, N.Y.--Mikasa has launched a branding video entitled "Making Life Memorable" targeted to brides and grooms registering for tabletop items. The video will be used for bridal and training events, online selling sites and web-based outreach including distribution on YouTube, Facebook, Twitter and blogs.

Heather Schall, senior vice president marketing communications, said, "Our branding video provides a glimpse at events in a couple's relationship and showcases how and when Mikasa would fit into these special moments; from when a couple first meets to a 25th wedding anniversary. We hope that this video resonates with couples and that it inspires them to include Mikasa in their registries and ultimately, the rest of their lives."

HFN Staff | News & Commentary

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