Abbyson Teams With Monica Pedersen
November 20, 2013,
LOS ANGELES-Abbyson Living will debut the Monica Pedersen Furniture Collection by Abbyson Living at the Las Vegas Market in January 2014 with more than 25 SKUs.
The initial launch will feature colorful new designs of living room collections, including sofas, accent chairs, ottomans, dining chairs, and barstools.
"We are thrilled to have partnered with such a well-known and respected designer that defines elegance," said Yavar Rafieha, president of Abbyson Living. "Monica's expertise in design, style and market trends combined with family values complements the Abbyson brand and we're happy to have her join our team."
Pedersen is best known for her work on HGTV's hit television series Designed to Sell and HGTV Dream Home Giveaway. Her designs and tips have been featured in national publications, including Redbook, Town and Country, Good Housekeeping, InStyle, USA Today, Washington Post, Woman's Day, Family Circle and Domino.
"I am so excited to launch my Monica Pedersen furniture collection with a company whose product and people I believe in," Pedersen said. "With this partnership, we are going to be introducing many new and trendy designs that will be inspired by elegance."
The licensing agreement is a new initiative for Abbyson Living. The company said that it is the first of many more licensing deals for the company.
Other Articles By Author
HFN Launches Interactive Idea Book
HFN's DIGITAL EDITION
COVER STORY: HFN Turns 90
We commemorate HFN's 90th anniversary by paying tribute to the iconic retailer and supplier brands--and the people--that have helped the industry flourish, then and now.
ALSO IN THIS ISSUE:
- Up & Coming Leaders - The home industry is in capable and visionary hands as this year’s 40 Under 40 list attests. Today’s young leaders span all disciplines and varied levels of operation.
- Omnichannel Retailing - In the Mobile App World, Time is Money