MSLO Cuts Q1 Loss

MSLONEW YORK-Significant reductions in key expense categories helped Martha Stewart Living Omnimedia (MSLO) narrow its first-quarter net loss from $3 million last year to $2.2 million this year.

Operating expenses in the quarter, which ended on March 31 were slashed by 11.9 percent. This included a 25.2 percent decrease in production, distribution and editorial expenses; a drop of 16.1 percent in selling and promotion expenses; and a 20.5 percent reduction in general and administrative expenses.

Total revenues fell 10.6 percent to $33.3 million. Merchandising revenues, including sales of Martha Stewart-branded products at retail, gained 13.7 percent to $13.1 million--thanks in part to J.C. Penney's return of the MSLO shares it purchased when the retailer embarked on its partnership with MSLO in 2011. However, MSLO's top line suffered from a 20.3 percent drop in publishing revenues, to $19.5 million, and a plummet in broadcasting revenues of 45.1 percent to $678,000.

Dan Dienst, MSLO's CEO, said, "First-quarter results reflect the current transition underway at the company as we start to benefit from the significant changes we made at the end of 2013 to realign our business. Our efforts in 2014 are now keenly focused on growing our business across all verticals and with existing and new partners."

HFN Staff | News & Commentary

HFN provides detailed information on the key home classifications: Housewares, Tabletop, Floor Covering & Rugs, Furniture, Home Textiles, Lighting, Home Decor, Mattresses & Bedding, Gifts, Major Appliances and Consumer Electronics as well as Business, Finance and Retail.

Videos

  • Von Tobel Cites Brass Textures Among Top Trends

    Camera Icon   More Videos

Subscribe to
HFN Omnichannel
Receive the news you need to know about the trends in the industry delivered right to your inbox.

Current Issue

  • HFN cover for September 2017

    HFN's DIGITAL EDITION

    September 2017


    COVER STORY:

    2017 State of the Industry Report
    Cautious Optimism, Mixed Results

    Many expected 2016 would be a banner year, but the political and economic climate softened consumer confidence. It was also a year consumers spent more lavishly on home remodeling rather than decorating.


    ALSO IN THIS ISSUE:

    •  TJX Unveils First U.S. Homesense Store - In a time when retailers are reducing store counts, TJX continues to get physical.
    •   Ikea’s Fluid Spaces - The retailer’s new intros reflect multifunctional rooms.
    •  N.Y. Home Fashions Market Preview - Textile textures get soft and cozy, colors warmer.