Mud Pie Promises $150K to March of Dimes
Posted on May 5, 2016 by
STONE MOUNTAIN, Ga.—Employees of tabletop and gift company Mud Pie changed diapers, held a bake sale and got involved in a 5K race last week to raise money for the March of Dimes.
The Executive Diaper Changing Contest
Through a partnership with the March of Dimes established in 2013, Mud Pie contributes a dime for each soft headband and pair of baby socks it sells. During the March for Babies held at the Georgia World Congress Center April 30, Mud Pie welcomed walkers to their sponsor tent and gifted them with baby socks, explaining its partnership with the March of Dimes. To date, the program has generated more than $360,000 in donations and the partnership has been so well received that Mud Pie has guaranteed an additional $150,000 donation for 2016.
“Our support of the March of Dimes is a part of the culture here at Mud Pie, and our sponsor booth at the Atlanta walk is always the most spirited,” said Ellen Fruchtman, director of public relations for Mud Pie. “This year, Team Mud Pie cheered extra loud when March of Dimes honored us with the Best Over-All T-Shirt Design Award.”
Leading up to the March for Babies, Mud Pie headquarters kicked off the celebration with an Executive Diaper Changing Contest. Throughout April, employees hosted a bake sale, a company-wide cookout and a Penny War, raising a total of $3,400 to support the work of the March of Dimes.