Mud Pie Promises $150K to March of Dimes

Through sales of soft goods and other projects, Mud Pie to raise $150,000
May 5, 2016Allison Zisko

MudPie_Diaper_ContestThe Executive Diaper Changing Contest
STONE MOUNTAIN, Ga.—Employees of tabletop and gift company Mud Pie changed diapers, held a bake sale and got involved in a 5K race last week to raise money for the March of Dimes.

Through a partnership with the March of Dimes established in 2013, Mud Pie contributes a dime for each soft headband and pair of baby socks it sells. During the March for Babies held at the Georgia World Congress Center April 30, Mud Pie welcomed walkers to their sponsor tent and gifted them with baby socks, explaining its partnership with the March of Dimes. To date, the program has generated more than $360,000 in donations and the partnership has been so well received that Mud Pie has guaranteed an additional $150,000 donation for 2016.

“Our support of the March of Dimes is a part of the culture here at Mud Pie, and our sponsor booth at the Atlanta walk is always the most spirited,” said Ellen Fruchtman, director of public relations for Mud Pie. “This year, Team Mud Pie cheered extra loud when March of Dimes honored us with the Best Over-All T-Shirt Design Award.”

Leading up to the March for Babies, Mud Pie headquarters kicked off the celebration with an Executive Diaper Changing Contest. Throughout April, employees hosted a bake sale, a company-wide cookout and a Penny War, raising a total of $3,400 to support the work of the March of Dimes.

Allison ZiskoAllison Zisko | Managing Editor/Tabletop Editor
azisko@hfnmag.com

After 15 years of covering the tabletop industry, Allison Zisko is still as enthusiastic as ever about the dinnerware, glassware and flatware categories. An in-depth analysis of how the category works intrigues her just as much as the latest fashion trends. As managing editor, Allison oversees the daily e-newsletter and works behind the scenes to help produce the print issue each month. She also directs HFN’s housewares coverage and covers the cutlery category. An avid reader, Allison is eager to talk to anyone and everyone about the latest book they are reading.

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