Target Launches "My Kind of Holiday" Campaign

TargetMINNEAPOLIS-Target has unveiled a marketing campaign called "My Kind of Holiday," which will extend across broadcast, radio, in-store catalogs, digital and social media.

The campaign includes an extended Holiday Price Match policy, a new store pickup program, social-media integrations and what the retailer termed "top gifts" for the family in its statement about the program. Regarding the latter, Target cited the housewares brands Nespresso and Vitamix as "guest favorites."

As part of the campaign, Target will combine its Holiday Price Match, Cartwheel and REDcards Rewards programs to offer what it called "unbeatable value." It is extending Holiday Price Match beyond its typical seven-day window, meaning that if a shopper purchases a qualifying item at Target between Nov. 1 and Dec. 21 and then finds it for less on, a local competitor's print advertisement or select online retailers, Target will match that price.

Target's new store pickup service enables shoppers to make a purchase through a computer or mobile device, and pick them up at a Target store on the same day. The retailer is also introducing a resource on Pinterest called Best.Party.Ever, a party-planning resource that is a collaborative effort with event producer David Stark.

Beginning in November, shoppers will be invited to join the campaign on Twitter at the hashtag #MyKindofHoliday.

HFN Staff | News & Commentary

HFN provides detailed information on the key home classifications: Housewares, Tabletop, Floor Covering & Rugs, Furniture, Home Textiles, Lighting, Home Decor, Mattresses & Bedding, Gifts, Major Appliances and Consumer Electronics as well as Business, Finance and Retail.


  • Patti Carpenter Talks Color and its Importance in the Home

    Camera Icon   More Videos

Subscribe to
HFN Omnichannel
Receive the news you need to know about the trends in the industry delivered right to your inbox.

Current Issue

  • HFN August 2017 cover


    August 2017

    COVER STORY: Sharpening the Focus on Millennials

    Find out what makes Millennials tick when it comes to home decorating, shopping and at-home entertaining with HFN's annual consumer study. Turns out, Millennials favor the in-store shopping experience.


    • Power of the People - Crowdfunding campaigns provide needed capital, feedback for home and housewares product launches.
    •  Omnichannel Retailing: Visual Search Takes Off - Learn how voice and visual search are revolutionizing product discovery.