Carpenter to Debut National Sleep Foundation Brand
April 20, 2010,
WASHINGTON-Carpenter Co. has partnered with the National Sleep Foundation to introduce a new line of bed pillows, mattress toppers and mattress pads under the National Sleep Foundation name.
Under the agreement, Carpenter will work with NSF to develop National Sleep Foundation-branded products to be distributed by major retailers in a variety of channels. The fills and construction will consist of a combination of high-technology fibers and foams. The products will bear the NSF logo and will have been independently tested for comfort and support. NSF will also continue to review and test the products periodically.
Other Articles By Author
Patti Carpenter Talks Color and its Importance in the Home
HFN's DIGITAL EDITION
COVER STORY: Sharpening the Focus on Millennials
Find out what makes Millennials tick when it comes to home decorating, shopping and at-home entertaining with HFN's annual consumer study. Turns out, Millennials favor the in-store shopping experience.
ALSO IN THIS ISSUE:
- Power of the People - Crowdfunding campaigns provide needed capital, feedback for home and housewares product launches.
- Omnichannel Retailing: Visual Search Takes Off - Learn how voice and visual search are revolutionizing product discovery.