Natuzzi Americas Launches Natuzzi Design Studio

Natuzzi Design StudioHIGH POINT, N.C.-Natuzzi Americas has launched the Natuzzi Design Studio, a new division that will focus on growing business with architects and designers.

"With the evolution of the Natuzzi Italia brand that now encompasses a 'total look,' we are well positioned to attract designers and architects looking for modern and contemporary lifestyles," said Scott Sullens, director of the division. "Our goal is simple, to make Natuzzi a premium resource for designers and architects."

Designers will have access to the Natuzzi Italia and Re-Vive product categories. Both are supported by a Quick Time Program that pulls stocked product, according to the company. In addition, Natuzzi has partnered with its local retail partners, has become an ASID Industry Partner, and global sponsor of Design Camp.

"Working with our retailers and these great organizations is critical to the success of this program," Sullens said. Natuzzi will work with designers directly when there are no local retailers in the market.

Natuzzi has created an online Designer Lounge that allows designers access to the catalogs, images and price lists. The Natuzzi Design Studio has also developed a social media platform, (separate from Natuzzi) that includes Facebook (@NatuzziDesignStudio), Twitter (@NatuzziDesign) and Instagram (@Natuzzi_Design_Studio) to connect with the design community.

Duke RatliffDuke Ratliff | Editor-in-Chief
dratliff@hfnmag.com

Duke Ratliff, the editor-in-chief of HFN, has reported on the home furnishings industry since 1993. He oversees HFN’s print edition and online coverage of the retail industry, as well as trends in furniture and lighting, mattresses, tabletop, housewares, floor covering and textiles. He enjoys traveling to numerous domestic—and occasionally, international—trade shows. He feels that the perfect combination of a great product and a creative, attention-getting marketing plan is a thing of beauty. He lives in Westchester County, N.Y., with his wife, two children, two dogs, five chickens, two finches, three lizards and a five-foot-long corn snake.

Videos

  • Patti Carpenter Talks Color and its Importance in the Home

    Camera Icon   More Videos

Subscribe to
HFN Omnichannel
Receive the news you need to know about the trends in the industry delivered right to your inbox.

Current Issue

  • HFN August 2017 cover

    HFN's DIGITAL EDITION

    August 2017


    COVER STORY: Sharpening the Focus on Millennials

    Find out what makes Millennials tick when it comes to home decorating, shopping and at-home entertaining with HFN's annual consumer study. Turns out, Millennials favor the in-store shopping experience.


    ALSO IN THIS ISSUE:

    • Power of the People - Crowdfunding campaigns provide needed capital, feedback for home and housewares product launches.
    •  Omnichannel Retailing: Visual Search Takes Off - Learn how voice and visual search are revolutionizing product discovery.