Casper Pops Up in New York City
November 28, 2016,
Casper popup store, New York
“Our winter home in SoHo is the perfect place to explore, take a snooze, or shop for Casper products. Our only house rule? Kick back and relax,” the company wrote on its website. The store on Spring Street in the SoHo neighborhood will be open seven days a week.
Rumors are also circling that the online mattress company, based here, plans to open additional permanent physical stores after testing its brick-and-mortar strategy with a series of pop-up stores in Los Angeles and London prior to New York. It is also selling its products through West Elm stores and on its website in an agreement struck four months ago.
The store will operate through the winter at least.
The newspaper also noted that Casper “plans to sell its foam mattresses in other stores, and to even get a few hotels to buy its products,” which is information it said it also gleaned from the help wanted ads.
The job ads the article refers to, however—including a director of retail, director of wholesale and hospitality manager—are no longer visible on Casper’s website, which has more than 30 jobs posted, but none specific to operating physical retail stores.
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