Casper Pops Up in New York City

Rumors are circling that Casper plans to open additional physical stores
November 28, 2016Maureen Azzato

CasperNYCPopupCasper popup store, New York
Casper opened a temporary store here Friday, which it apparently plans to keep open at least through the winter, according to its website.

“Our winter home in SoHo is the perfect place to explore, take a snooze, or shop for Casper products. Our only house rule? Kick back and relax,” the company wrote on its website. The store on Spring Street in the SoHo neighborhood will be open seven days a week.

Rumors are also circling that the online mattress company, based here, plans to open additional permanent physical stores after testing its brick-and-mortar strategy with a series of pop-up stores in Los Angeles and London prior to New York. It is also selling its products through West Elm stores and on its website in an agreement struck four months ago.

CasperNYCPopup storeThe store will operate through the winter at least.
The New York Post reported recently that 2-year-old Casper “plans to open a fleet of physical stores, according to help wanted ads placed on its Web site. The company has been advertising for executives and other staff to manage and promote the stores. No timetable for the retail store rollout could be learned,” the New York Post wrote.

The newspaper also noted that Casper “plans to sell its foam mattresses in other stores, and to even get a few hotels to buy its products,” which is information it said it also gleaned from the help wanted ads.

The job ads the article refers to, however—including a director of retail, director of wholesale and hospitality manager—are no longer visible on Casper’s website, which has more than 30 jobs posted, but none specific to operating physical retail stores.

Maureen AzzatoMaureen Azzato | Chief Brand Officer

As chief brand officer, Maureen Azzato is responsible for all editorial and content management, strategic planning and brand marketing for HFN.  Azzato is a 25-year media veteran who has been involved in business-to-business publishing, brand development and marketing communications for her entire career.


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