Burnes Merges with Nielsen Bainbridge

PARAMAS, N.J.-Photo frame maker Burnes, formerly known as Burnes of Boston, has merged with Nielsen Bainbridge, a leading producer of professional picture framing.

The merger follows Nielsen Bainbridge's 2011 acquisition of Pinnacle Frames & Accents, an Austin, Texas-based supplier of photo frames and albums to the mass market. Each company will retain its marketing and sales teams. Distribution of Burnes products will be relocated to the Nielsen Bainbridge /Pinnacle distribution center in Pocahontas, Ark. Day-to-day operations will be unaffected, Burnes said in a statement.

"Burnes is a strong, prestigious brand--an excellent complement to our custom framing business," said Bob Kroll, Nielsen Bainbridge CEO. "The strategic benefits of joining established brands like Nielsen Bainbridge, Burnes and Pinnacle--each a leader in its channel of trade--will not only enable us to share intelligence and core competencies, but also support our mutual growth in a radically

changed marketplace that has become increasingly competitive."

Kroll said the merger of Nielsen Bainbridge, Burnes and Pinnacle marks the return of the "powerhouse frame corporation, something the industry has not seen in close to a decade." Together, the three companies have "unsurpassed buying, sourcing, design, manufacturing, and management capabilities.

"We understand the market, retailers' needs, how to execute, and how to deliver," Kroll said. "We see this merger as an opportunity to provide leadership in a category that desperately needs innovation and growth."

HFN Staff | News & Commentary

HFN provides detailed information on the key home classifications: Housewares, Tabletop, Floor Covering & Rugs, Furniture, Home Textiles, Lighting, Home Decor, Mattresses & Bedding, Gifts, Major Appliances and Consumer Electronics as well as Business, Finance and Retail.

Videos

  • Von Tobel Cites Brass Textures Among Top Trends

    Camera Icon   More Videos

Subscribe to
HFN Omnichannel
Receive the news you need to know about the trends in the industry delivered right to your inbox.

Current Issue

  • HFN cover for September 2017

    HFN's DIGITAL EDITION

    September 2017


    COVER STORY:

    2017 State of the Industry Report
    Cautious Optimism, Mixed Results

    Many expected 2016 would be a banner year, but the political and economic climate softened consumer confidence. It was also a year consumers spent more lavishly on home remodeling rather than decorating.


    ALSO IN THIS ISSUE:

    •  TJX Unveils First U.S. Homesense Store - In a time when retailers are reducing store counts, TJX continues to get physical.
    •   Ikea’s Fluid Spaces - The retailer’s new intros reflect multifunctional rooms.
    •  N.Y. Home Fashions Market Preview - Textile textures get soft and cozy, colors warmer.