O2Cool Acquires Better Things

O2Cool_logoWEBCHICAGO-O2Cool, manufacturer of battery-operated fans, misting fans and misting drinking bottles, recently acquired the assets of Florida-based Better Things, maker of consumer products for use around the home, patio, pool and beach. Terms were not disclosed.

In a statement, O2Cool said the acquisition diversifies and expands its product offerings, strengthens its retail relationships and enhances its portfolio of summer-season items. Better Things' products will be marketed under the O2Cool brand.

"I believe that product is critical, and I know that O2Cool will continue to execute on this vision," said Harvey Katz, the founder and owner of Better Things, which is perhaps is best known for its Boca Clips, a popular line of beach towel clips. Katz will join O2Cool's team, acting as a product consultant. "I plan to use my marketing and design skills to continue to do what I do best: create better things; innovative, useful and functional products with great design and excellent quality that offer high value to the consumer. Selling the company to O2Cool will allow me to focus on new products to continue the growth of better things."

"Better Things' line of high-quality pool, patio and beach products gives us more to offer to our customers, generating additional business for us and our retail partners," said Eric Lockwood, CEO of O2Cool. "By leveraging O2Cool's relationships, we will be able to bring Better Things' products to more major retailers throughout the country."

Allison ZiskoAllison Zisko | Managing Editor/Tabletop Editor
azisko@hfnmag.com

After 15 years of covering the tabletop industry, Allison Zisko is still as enthusiastic as ever about the dinnerware, glassware and flatware categories. An in-depth analysis of how the category works intrigues her just as much as the latest fashion trends. As managing editor, Allison oversees the daily e-newsletter and works behind the scenes to help produce the print issue each month. She also directs HFN’s housewares coverage and covers the cutlery category. An avid reader, Allison is eager to talk to anyone and everyone about the latest book they are reading.

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