Oneida Cookware to Debut
September 24, 2015,
BUFFALO, N.Y.-Leveraging the long history of the Oneida brand, Robinson Home Products has debuted Oneida cookware, a collection of more than 20 high-quality cookware sets.
A new Oneida 12-piece forged aluminum set
The collection includes a range of materials, such as tri-ply stainless steel—including one set with a copper core—hard-anodized aluminum nonstick and forged aluminum, along with such design features as colander glass lids and capacity measure marks.
The collection’s multichannel MAP pricing strategy hits a range of customers, from mass market to premium retailers. Retails for the cookware sets will range from $99.99 for a 10-piece aluminum set with ceramic nonstick interior to $249.99 for a 12-piece stainless steel tri-ply set. The company said that all items within the sets are fully functional; no filler pieces have been added to supplement set size. Additional open stock items will be available, ranging in price from $14.99 to $69.99.
Oneida dates back to 1880, and is now one of the world’s largest producers of flatware and tabletop products.
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