Online Home Furnishings Retailer Suitely Set to Launch
January 28, 2016,
LOS ANGELES—The newest online home furnishings retailer is offering discounted designer-styled interiors in themed product suites that are priced by the bundle.
Suitely, which is currently in beta version and set to launch this spring, claims to offer three things not typically found together: “designer guidance, streamlined shopping and extraordinary value.” Suitely takes the concept of pricing by the bundle and applies it to high-end home décor. Decor pieces are styled into themed product suites that are still customizable by the user. In-house designers and visiting guest curators compile the suites, and shoppers can tailor selections to styles and prices suiting their needs. Suites range in price from $75 to $2,000.
“Suitely is changing the way you decorate your home: Your designer-styled décor suite is curated in a couple clicks, offered at 40 to 60 percent below retail and sent straight to your doorstep,” said Founder and CEO Marina Glazman. “Furnishing—or even just decorating—requires expertise, patience, time, and money—things busy people are in short supply of.”
While in the beta stage, product is limited to décor and accessories, but Suitely said it plans to expand inventory in preparation for a full launch this spring or summer. Everything from full-room product and décor suites, to mini suites for living, bedroom, home office and bath accessories, to dining suites for table-top décor will be available at the full launch.