Polar Bottle to Donate to Orlando Victims’ Fund
July 1, 2016,
BOULDER, Colo.—Polar Bottle will donate more than $2,500 generated by sales of its Pride water bottle to a Pulse nightclub victims fund.
Pride water bottle
The bottle, a version of the company’s popular 24-ounce Sport bottle emblazoned with a colorful rainbow graphic, was not intended as a fundraising item when the company launched it June 1, Polar said. Instead, the limited-edition bottle was meant to celebrate the start of Pride Month and—for the first time publicly—show the company’s solidarity with the LGBT community.
Soon after the shooting at Pulse Nightclub in Orlando June 12, the company arranged to donate all bottle sales to victims and their families through a fund set up by LGBT civil rights group Equality Florida. After a month of sales, Polar Bottle has gathered $2,684.76 for donation.
Other Articles By Author
HFN Launches Interactive Idea Book
HFN's DIGITAL EDITION
COVER STORY: HFN Turns 90
We commemorate HFN's 90th anniversary by paying tribute to the iconic retailer and supplier brands--and the people--that have helped the industry flourish, then and now.
ALSO IN THIS ISSUE:
- Up & Coming Leaders - The home industry is in capable and visionary hands as this year’s 40 Under 40 list attests. Today’s young leaders span all disciplines and varied levels of operation.
- Omnichannel Retailing - In the Mobile App World, Time is Money