Polar Bottle to Donate to Orlando Victims’ Fund
Posted on July 1, 2016 by
BOULDER, Colo.—Polar Bottle will donate more than $2,500 generated by sales of its Pride water bottle to a Pulse nightclub victims fund.
Pride water bottle
The bottle, a version of the company’s popular 24-ounce Sport bottle emblazoned with a colorful rainbow graphic, was not intended as a fundraising item when the company launched it June 1, Polar said. Instead, the limited-edition bottle was meant to celebrate the start of Pride Month and—for the first time publicly—show the company’s solidarity with the LGBT community.
Soon after the shooting at Pulse Nightclub in Orlando June 12, the company arranged to donate all bottle sales to victims and their families through a fund set up by LGBT civil rights group Equality Florida. After a month of sales, Polar Bottle has gathered $2,684.76 for donation.
“The Pride bottle was a way for our company to align with the LGBT community, and allow our customers to do the same,” said Polar Bottle President Judy Amabile. “The events in Orlando reaffirmed that, despite the progress we’ve made, supporting this community is as important as ever. It only seemed right that the bottle be used to give back.”