Oxo On at Williams-Sonoma

The specialty retailer is offering Oxo’s new kitchen appliance collection
September 28, 2015Allison Zisko

OxoCoffeemaker Oxo’s Barista Brain 12-Cup Coffee Brewing System
NEW YORK-Williams-Sonoma is rolling out Oxo’s new line of kitchen appliances.

Eight Oxo appliances debut, ranging from a digital hand mixer for $79.95 to the Barista Brain 12-Cup Coffee Brewing System for $299.95. Oxo, known for its kitchen gadgets and tools, entered the kitchen electrics category this spring when it introduced the Oxo On collection at the International Home + Housewares Show in Chicago.

The collection, which has Universal Design elements, includes a 9- and 12-cup coffeemakers, a conical burr coffee grinder with integrated scale, a cordless glass electric kettle, a two-slice motorized toaster, a four-slice motorized toaster, an illuminating digital hand mixer and an illuminating digital immersion blender. The appliances have intuitive interfaces, innovative digital controls and backlit LED displays.

Allison ZiskoAllison Zisko | Managing Editor/Tabletop Editor

After 15 years of covering the tabletop industry, Allison Zisko is still as enthusiastic as ever about the dinnerware, glassware and flatware categories. An in-depth analysis of how the category works intrigues her just as much as the latest fashion trends. As managing editor, Allison oversees the daily e-newsletter and works behind the scenes to help produce the print issue each month. She also directs HFN’s housewares coverage and covers the cutlery category. An avid reader, Allison is eager to talk to anyone and everyone about the latest book they are reading.


  • Patti Carpenter Talks Color and its Importance in the Home

    Camera Icon   More Videos

Subscribe to
HFN Omnichannel
Receive the news you need to know about the trends in the industry delivered right to your inbox.

Current Issue

  • HFN August 2017 cover


    August 2017

    COVER STORY: Sharpening the Focus on Millennials

    Find out what makes Millennials tick when it comes to home decorating, shopping and at-home entertaining with HFN's annual consumer study. Turns out, Millennials favor the in-store shopping experience.


    • Power of the People - Crowdfunding campaigns provide needed capital, feedback for home and housewares product launches.
    •  Omnichannel Retailing: Visual Search Takes Off - Learn how voice and visual search are revolutionizing product discovery.