PBteen to Open Five Pop-Ups
October 19, 2012,
SAN FRANCISCO-PBteen plans to open five pop-up stores in the Durham, N.C.; Cincinnati; Edina, Minn.; Houston and Miami areas this October and November.
The five PBteen pop-up stores will open with the new holiday 2012 collection, including gadgets for guys and girls, fur-inspired bedding and lounge seating, jewelry and beauty storage and accessories, as well as the recently launched Burton home collection.
Each pop-up will be anchored around a PBteen Design Lab where teens and their parents can create a personalized room electronically on a computer monitor and quickly see it come to life on a television screen overhead. Customers in the new pop-up store regions who are among the first 250 to visit the store on opening day have a chance to win one of five $250 PBteen gift cards.