Peking Handicraft Licenses with Vera Bradley

Other potential home partnerships include bath products, wall coverings and tabletop
December 7, 2016David Gill

VeraBradleylogo3x2FORT WAYNE, Ind.—Vera Bradley Inc. has entered into a license agreement with Peking Handicraft for a collection of textiles, the designer label’s first venture into home.

Included in the line will be decorative bedding, area rugs and kitchen textiles. Retail pricing for a full/queen comforter is expected to range from $175 to $200, according to Julia Bentley, a spokeswoman for the designer label.

The current plan calls for distribution to begin in the fall of 2017. The products are slated to be available at Vera Bradley stores, on verabradley.com, department stores and select home specialty retailers, Bentley said. She added that Vera Bradley is exploring other potential partnerships in such areas as bath products, bath rugs, wall coverings and tabletop.

The license is one of three new partnerships for the designer label. Vera Bradley has also reached agreements with Renfro Corp. for hosiery, tights, boot liners and slipper socks; and with Mainstream Swimsuits for swimwear and cover-ups.

“We have targeted the areas of home, fashion and beauty for licensing, and we continue to be pleased with the amount of interest we are receiving from high-quality potential partners,” said Sue Fuller, Vera Bradley’s chief merchandising officer. “Our beautiful and unique patterns are perfect for these key categories.”

David GillDavid Gill | Senior Editor
dgill@hfnmag.com

David Gill covers home textiles, small electrics housewares, personal-care products, cleaning products, mattresses, consumer electronics and major appliances. He also reports on retailers and writes about the business and financial side of both vendors and retailers. He has more than 30 years of experience in business journalism, and has worked for other publications and websites that cover consumer products from both the manufacturer and retailer sides. His outside interests include sports (he is a big fan of the New York teams and of British soccer), cooking, movies and theater. He occasionally enjoys a good cigar as well.

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