HRC Advisory CEO, SVP of Pier 1 Imports to Speak at HFN’s Total Home Omnichannel Summit
Posted on July 29, 2016 by
NEW YORK—Retail strategy and financial performance expert Antony Karabus, CEO of HRC Advisory, will give the opening keynote presentation at HFN’s Total Home Omnichannel Summit Nov. 1-3.
Karabus, who’s firm recently conducted extensive research on the significant impact e-commerce is having on retail earnings, will present his recommendations for omnichannel success. In the keynote session titled “How Retailers Can Grow E-commerce More Profitably,” Karabus will outline how brick-and-mortar retailers can better leverage the e-commerce opportunity and compete with digital pureplays without sacrificing brick-and-mortar profitability.
In another session titled, “Bold Steps Home Retailers are Taking to Enhance the Customer’s Omnichannel Experience,” Stacey Renfro, senior vice president of e-commerce for Pier 1 Imports, will share how the lifestyle home retailer has recast its omnichannel strategy to make the consumer shopping experience seamless across its multiple sales and marketing channels—from the store to online, mobile and social platforms.
“We’re using multiple strategic and technology tools to help us determine where to invest in order to maximize our investments and target customer traffic for conversion,” said Renfro, a seasoned retail executive with more than 25 years of experience. Prior to joining Pier 1 Imports in 2013, Renfro worked for J.C. Penney, HSN, Old Navy, Sears and OshKosh B’Gosh.
“We are thrilled to have Antony and Stacey leading off our conference agenda, sharing their deep knowledge and expertise with the total home industry,” said Maureen Azzato, chief brand officer of HFN. “They are among the many speakers we will have who will help the home industry seize on the digital retail opportunity, helping to accelerate its evolution from multichannel retailing to seamless omnichannel success.”
HFN’s Total Home Omnichannel Summit—with charter sponsors including Furniture of America, Blueport Commerce and AmberEngine—will gather three critical constituents for omnichannel success: home retailers, home manufacturers and suppliers, and third-party service providers, including technology, logistics and supply chain companies; retail strategy consultants; and financial services and research companies.