Paint it Purple for 2017
August 29, 2016,
NEW YORK—Purple is apparently the “it” color for 2017. Two different shades of the royal hue were separately named next year’s color of the year by sister paint companies Pittsburgh Paints and Glidden.
Pittsburgh Paints’ Silverado
Pittsburgh Paints is going with Silverado, which it describes as “a deep, mystic purple that pairs perfectly with trending gray tones.”
The hue ties in with consumers’ growing fascination with space, spirituality, technology and time, according to Misty Yeomans, color marketing manager for the Pittsburgh Paints & Stains brand of parent company PPG.
Byzantine Blue is Glidden's Color of the Year for 2017.
Yeomans said Byzantine Blue is interesting because it appears to be more gray when paired with dark neutrals, and more bluish-purple when partnered with whites. “Its unique versatility and incredible ability to bring out certain hues based on its surroundings make Byzantine Blue a perfect shade for all ages. It is also gender-neutral, making it easy to use throughout your home.”
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Many expected 2016 would be a banner year, but the political and economic climate softened consumer confidence. It was also a year consumers spent more lavishly on home remodeling rather than decorating.
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