Paint it Purple for 2017

Silverado is inspired by outer space, Byzantine Blue is “playful yet peaceful”
Posted on August 29, 2016 by Allison Zisko

Pittsburg Paints SilveradoPittsburgh Paints’ Silverado
NEW YORK—Purple is apparently the “it” color for 2017. Two different shades of the royal hue were separately named next year’s color of the year by sister paint companies Pittsburgh Paints and Glidden.

Pittsburgh Paints is going with Silverado, which it describes as “a deep, mystic purple that pairs perfectly with trending gray tones.”

The hue ties in with consumers’ growing fascination with space, spirituality, technology and time, according to Misty Yeomans, color marketing manager for the Pittsburgh Paints & Stains brand of parent company PPG.

“Silverado perfectly mimics the deep, mysterious yet organic tones of outer space.” Subtle neutral-gray tones within Silverado add modern grace and livability, she said.

Glidden Byzantine BlueByzantine Blue is Glidden's Color of the Year for 2017.
Meanwhile, Glidden, which is also owned by PPG, named Byzantine Blue, “a playful yet peaceful purple,” as its 2017 Color of the Year. “The name may say blue, but Byzantine Blue is truly a purple in disguise. It stretches the boundaries of purple to borrow all of best qualities of blue and gray, making it an appealing color choice for nearly any room,” said Yeomans.

Yeomans said Byzantine Blue is interesting because it appears to be more gray when paired with dark neutrals, and more bluish-purple when partnered with whites. “Its unique versatility and incredible ability to bring out certain hues based on its surroundings make Byzantine Blue a perfect shade for all ages. It is also gender-neutral, making it easy to use throughout your home.”

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