QVC Parent to Buy zulily
August 17, 2015,
ENGLEWOOD, Colo.-Liberty Interactive Corp., parent company of QVC, has reached an agreement to acquire zulily, the flash-sale website.
The purchase price is $18.75 a share, and a Liberty Interactive statement said the deal values zulily at $2.4 billion. After the deal is closed, which is expected to happen in this year’s fourth quarter, QVC and zulily will operate as separate brands, with zulily remaining based in Seattle. The site’s current management team, led by Darrell Cavens as president and CEO, will remain in place.
In connection with the transaction, QVC President and CEO Mike George has been appointed to the executive committee of Liberty Interactive’s board of directors. Cavens will report to George.
“In zulily, we see a like-minded brand that shares our passion for discovering great products, for delivering honest value, and for building long term relationships with customers,” George said. “Our teams are committed to learning from and inspiring each other, and leveraging our platforms in new ways to accelerate growth, serve our customers better, and realize the full potential of both of these extraordinary brands.”
Other Articles By Author
Patti Carpenter Talks Color and its Importance in the Home
HFN's DIGITAL EDITION
COVER STORY: Sharpening the Focus on Millennials
Find out what makes Millennials tick when it comes to home decorating, shopping and at-home entertaining with HFN's annual consumer study. Turns out, Millennials favor the in-store shopping experience.
ALSO IN THIS ISSUE:
- Power of the People - Crowdfunding campaigns provide needed capital, feedback for home and housewares product launches.
- Omnichannel Retailing: Visual Search Takes Off - Learn how voice and visual search are revolutionizing product discovery.