Rachael Ray to Debut Home Line at High Point

The brand will expand into floor coverings, decorative accessories, wall art and lighting
February 12, 2016David Gill

RayRachael3x2Rachael Ray
NEW YORK-Celebrity chef Rachael Ray has created a new home furnishings brand, the Rachael Ray Home Collection, and is kicking it off in partnership with Craftmaster Furniture and Legacy Classic with a line of case goods and upholstery.

The new home brand will debut at High Point Market in April, in a new, custom-built, 10,000-square-foot Legacy Classic and Craftmaster Furniture showroom located at 2622 Uwharrie Road in High Point. Later, the brand will expand to include floor coverings, decorative accessories, wall art and lighting.

“Welcoming our new partners, Legacy Classic and Craftmaster, into our family gives me a chance to mirror what I’ve done in the kitchen in the rest of the home—create furniture that is not only beautifully crafted and multi-use but a great value,” Ray said.

Roy Calcagne, president and CEO of Craftmaster, credited Ray with possessing “a terrific sense of style within the home furnishings space and a great eye for fabric and color. We feel there is no better lifestyle brand or one that is more recognizable than Rachael Ray.”

“As we continue to create the new Legacy Classic, collaborating with such a talented and recognizable person as Rachael is not only a privilege but reflects our commitment and passion for providing our retailers with quality furnishings for today’s consumers,” said Don Essenberg, president of Legacy Classic.

David GillDavid Gill | Senior Editor
dgill@hfnmag.com

David Gill covers home textiles, small electrics housewares, personal-care products, cleaning products, mattresses, consumer electronics and major appliances. He also reports on retailers and writes about the business and financial side of both vendors and retailers. He has more than 30 years of experience in business journalism, and has worked for other publications and websites that cover consumer products from both the manufacturer and retailer sides. His outside interests include sports (he is a big fan of the New York teams and of British soccer), cooking, movies and theater. He occasionally enjoys a good cigar as well.

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