Rachael Ray to Debut Home Line at High Point

The brand will expand into floor coverings, decorative accessories, wall art and lighting
February 12, 2016David Gill

RayRachael3x2Rachael Ray
NEW YORK-Celebrity chef Rachael Ray has created a new home furnishings brand, the Rachael Ray Home Collection, and is kicking it off in partnership with Craftmaster Furniture and Legacy Classic with a line of case goods and upholstery.

The new home brand will debut at High Point Market in April, in a new, custom-built, 10,000-square-foot Legacy Classic and Craftmaster Furniture showroom located at 2622 Uwharrie Road in High Point. Later, the brand will expand to include floor coverings, decorative accessories, wall art and lighting.

“Welcoming our new partners, Legacy Classic and Craftmaster, into our family gives me a chance to mirror what I’ve done in the kitchen in the rest of the home—create furniture that is not only beautifully crafted and multi-use but a great value,” Ray said.

Roy Calcagne, president and CEO of Craftmaster, credited Ray with possessing “a terrific sense of style within the home furnishings space and a great eye for fabric and color. We feel there is no better lifestyle brand or one that is more recognizable than Rachael Ray.”

“As we continue to create the new Legacy Classic, collaborating with such a talented and recognizable person as Rachael is not only a privilege but reflects our commitment and passion for providing our retailers with quality furnishings for today’s consumers,” said Don Essenberg, president of Legacy Classic.

David GillDavid Gill | Contributing Editor

David Gill is a contributing editor to HFN.

Videos

  • Patti Carpenter Talks Color and its Importance in the Home

    Camera Icon   More Videos

Subscribe to
HFN Omnichannel
Receive the news you need to know about the trends in the industry delivered right to your inbox.

Current Issue

  • HFN August 2017 cover

    HFN's DIGITAL EDITION

    August 2017


    COVER STORY: Sharpening the Focus on Millennials

    Find out what makes Millennials tick when it comes to home decorating, shopping and at-home entertaining with HFN's annual consumer study. Turns out, Millennials favor the in-store shopping experience.


    ALSO IN THIS ISSUE:

    • Power of the People - Crowdfunding campaigns provide needed capital, feedback for home and housewares product launches.
    •  Omnichannel Retailing: Visual Search Takes Off - Learn how voice and visual search are revolutionizing product discovery.