Restonic Launches Hybrid Mattress with Vegas-Style Contest

Contest debuted the ComfortCare Hybrid Signature line
February 10, 2016David Gill

Restoniclogo3x2BUFFALO, N.Y.-Restonic introduced its ComfortCare Hybrid Signature mattress at the recent Las Vegas Market with an interactive opening-day event that awarded more than $5,000 to Restonic retailers.

As retailers entered the showroom to view the new collection, they were given a selfie stick and invited to pose in front of a step-and-repeat banner. After the photo opportunity, they spun a roulette wheel for a chance to win cash prizes that ranged from $25 to $200.

“The contest was a fun way to introduce the newly designed ComfortCare Hybrid Signature, which harnesses the iconic fashion trend of black and white, and delivers high marks on both fashion and function,” said Ron Passaglia, Restonic’s president and CEO. “Isotemp foam, a unique foam that infuses phase-change material into the surface of Restonic’s TempaGel memory foam, satisfies consumer demand for a temperature-neutral sleep environment with high-tech comfort components.”

As part of its market festivities, Restonic also released a research survey of female mattress shoppers and retail sales associates conducted by Progressive Business Media, parent company of HFN. According to the survey, 82 percent said they consult reviews when shopping for a mattress. Also, while 58 percent of retail sales associates sometimes discuss mattress reviews during the sales cycle, only 5 percent always mention them. In addition, 71 percent of sales associates never encourage consumers to write a review after buying a mattress.

David GillDavid Gill | Senior Editor
dgill@hfnmag.com

David Gill covers home textiles, small electrics housewares, personal-care products, cleaning products, mattresses, consumer electronics and major appliances. He also reports on retailers and writes about the business and financial side of both vendors and retailers. He has more than 30 years of experience in business journalism, and has worked for other publications and websites that cover consumer products from both the manufacturer and retailer sides. His outside interests include sports (he is a big fan of the New York teams and of British soccer), cooking, movies and theater. He occasionally enjoys a good cigar as well.

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