Restonic Launches Hybrid Mattress with Vegas-Style Contest

Contest debuted the ComfortCare Hybrid Signature line
February 10, 2016David Gill

Restoniclogo3x2BUFFALO, N.Y.-Restonic introduced its ComfortCare Hybrid Signature mattress at the recent Las Vegas Market with an interactive opening-day event that awarded more than $5,000 to Restonic retailers.

As retailers entered the showroom to view the new collection, they were given a selfie stick and invited to pose in front of a step-and-repeat banner. After the photo opportunity, they spun a roulette wheel for a chance to win cash prizes that ranged from $25 to $200.

“The contest was a fun way to introduce the newly designed ComfortCare Hybrid Signature, which harnesses the iconic fashion trend of black and white, and delivers high marks on both fashion and function,” said Ron Passaglia, Restonic’s president and CEO. “Isotemp foam, a unique foam that infuses phase-change material into the surface of Restonic’s TempaGel memory foam, satisfies consumer demand for a temperature-neutral sleep environment with high-tech comfort components.”

As part of its market festivities, Restonic also released a research survey of female mattress shoppers and retail sales associates conducted by Progressive Business Media, parent company of HFN. According to the survey, 82 percent said they consult reviews when shopping for a mattress. Also, while 58 percent of retail sales associates sometimes discuss mattress reviews during the sales cycle, only 5 percent always mention them. In addition, 71 percent of sales associates never encourage consumers to write a review after buying a mattress.

David GillDavid Gill | Contributing Editor

David Gill is a contributing editor to HFN.

Videos

  • Patti Carpenter Talks Color and its Importance in the Home

    Camera Icon   More Videos

Subscribe to
HFN Omnichannel
Receive the news you need to know about the trends in the industry delivered right to your inbox.

Current Issue

  • HFN August 2017 cover

    HFN's DIGITAL EDITION

    August 2017


    COVER STORY: Sharpening the Focus on Millennials

    Find out what makes Millennials tick when it comes to home decorating, shopping and at-home entertaining with HFN's annual consumer study. Turns out, Millennials favor the in-store shopping experience.


    ALSO IN THIS ISSUE:

    • Power of the People - Crowdfunding campaigns provide needed capital, feedback for home and housewares product launches.
    •  Omnichannel Retailing: Visual Search Takes Off - Learn how voice and visual search are revolutionizing product discovery.