Restonic Unveils Mobile-Based Website

Designed to streamline shoppers’ experience from the app to the site
April 13, 2016David Gill

RestonicBUFFALO, N.Y.-Restonic has launched a new website based on its mobile application, which can be used on desktop, tablet and mobile devices.

The key features of the new site include enhanced content that showcases Restonic’s full line of mattresses. The Retailer Locator has been redesigned to showcase retailers’ social media channels and offer one-touch calling from a mobile device. In addition, the SleepBlog (launched in 2013) now has a prominent spot on the home page, which also includes consumer generated reviews and videos.

The site was developed with the intent to have it interact with Restonic’s mobile app, which was launched in July of last year. “Our new website streamlines the consumer’s experience from the app to the website to marketing materials offered in-store,” said Julia Rosien, Restonic’s brand director. “On the product pages, an animated version of the mattress from the app will follow consumers on the screen as they scroll through the components, which we hope will make them more comfortable with our products when they visit a retail store.”

Restonic also based the development of the site on research it conducted involving 750 female shoppers to learn how they interacted with the brand, said Ron Passaglia, Restonic’s president. The research, published in Furniture|Today, HFN’s sister publication, found that nearly two thirds of millennials, 46 percent of generation-Xers and 26 percent of baby boomers use their phones to shop for a mattress, while just 3 percent of retail sales associates use their phones to help sell mattresses—a number the company hopes to change, Passaglia said.

David GillDavid Gill | Senior Editor
dgill@hfnmag.com

David Gill covers home textiles, small electrics housewares, personal-care products, cleaning products, mattresses, consumer electronics and major appliances. He also reports on retailers and writes about the business and financial side of both vendors and retailers. He has more than 30 years of experience in business journalism, and has worked for other publications and websites that cover consumer products from both the manufacturer and retailer sides. His outside interests include sports (he is a big fan of the New York teams and of British soccer), cooking, movies and theater. He occasionally enjoys a good cigar as well.

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