Ralph Lauren Home, Safavieh to Launch Outdoor Rugs

Safavieh Ralph Lauren Outdoor RugThe Break Trail pattern in an ink colorway

PORT WASHINGTON, NY-Ralph Lauren Home will enter the outdoor rug category with a new collection from Safavieh that will preview during High Point Market, which begins Saturday.

The initial collection will consist of 10 new SKUs using a kilim flatweave technique. It will be available at retail next spring, with an expanded collection scheduled for later in the year.

"Ralph Lauren pushed the envelope, creating a unique, high-end look in indoor-outdoor rugs that will bring unprecedented luxury to the category," said Arash Yaraghi, a Safavieh principal. The collection uses extremely soft polypropylene yarns that mimic wool in both the warp and weft of the rug, Yaraghi added. "Visually, it is impossible to distinguish between the new polypropylene rugs and wool kilims."

The collection will be marketed as indoor-outdoor, and Safavieh is projecting sales for indoor use in high traffic areas to be very strong.

The collection is designed with layering in mind. Three bold patterns in a coordinating palette mingle, offering a cohesive yet eclectic story. Playing with the scale of these graphic motifs offers a modern interpretation of two of Ralph Lauren's most iconic lifestyles: the American West and the Coast.

The assortment is woven in India and available in standard sizes from 2-by-3 to 9-by-12. Retail for the 5-by- 8 size is $440.

HFN Staff | News & Commentary

HFN provides detailed information on the key home classifications: Housewares, Tabletop, Floor Covering & Rugs, Furniture, Home Textiles, Lighting, Home Decor, Mattresses & Bedding, Gifts, Major Appliances and Consumer Electronics as well as Business, Finance and Retail.


  • Patti Carpenter Talks Color and its Importance in the Home

    Camera Icon   More Videos

Subscribe to
HFN Omnichannel
Receive the news you need to know about the trends in the industry delivered right to your inbox.

Current Issue

  • HFN August 2017 cover


    August 2017

    COVER STORY: Sharpening the Focus on Millennials

    Find out what makes Millennials tick when it comes to home decorating, shopping and at-home entertaining with HFN's annual consumer study. Turns out, Millennials favor the in-store shopping experience.


    • Power of the People - Crowdfunding campaigns provide needed capital, feedback for home and housewares product launches.
    •  Omnichannel Retailing: Visual Search Takes Off - Learn how voice and visual search are revolutionizing product discovery.