SodaStream FY Profit Falls Short; Scarlett Johansson to be Brand Ambassador

SodaStreamScarlett Johansson

AIRPORT CITY, Israel-Despite achieving record sales, SodaStream's fiscal-year net income is expected to finish below its target, according to Daniel Birnbaum, the company's CEO.

In a preliminary statement on the fiscal year, the company said its net income will total about $41.5 million on revenue of an estimated $562 million. Birnbaum added that SodaStream was "disappointed" in its fourth-quarter performance. "These preliminary results reflect a challenging holiday selling season in the U.S. and several factors, mostly from the second half of the quarter, that negatively impacted our gross margin," he said.

These factors included lower sell-in prices and higher product costs, a shift in product mix versus plan and unfavorable developments in foreign currency rates, Birnbaum said. "While we expect some of these headwinds to continue into the first half of 2014, we are moving quickly to implement the necessary measures to restore margins to historical levels in the coming year," he said.

In a separate statement, SodaStream said actress Scarlett Johansson has become the company's first-ever global brand ambassador. Johansson and SodaStream have entered into a multiyear partnership that will make her the face of a new marketing campaign, whose first advertisements will be seen during the Super Bowl on Feb. 2.

HFN Staff | News & Commentary

HFN provides detailed information on the key home classifications: Housewares, Tabletop, Floor Covering & Rugs, Furniture, Home Textiles, Lighting, Home Decor, Mattresses & Bedding, Gifts, Major Appliances and Consumer Electronics as well as Business, Finance and Retail.

Videos

  • Von Tobel Cites Brass Textures Among Top Trends

    Camera Icon   More Videos

Subscribe to
HFN Omnichannel
Receive the news you need to know about the trends in the industry delivered right to your inbox.

Current Issue

  • HFN cover for September 2017

    HFN's DIGITAL EDITION

    September 2017


    COVER STORY:

    2017 State of the Industry Report
    Cautious Optimism, Mixed Results

    Many expected 2016 would be a banner year, but the political and economic climate softened consumer confidence. It was also a year consumers spent more lavishly on home remodeling rather than decorating.


    ALSO IN THIS ISSUE:

    •  TJX Unveils First U.S. Homesense Store - In a time when retailers are reducing store counts, TJX continues to get physical.
    •   Ikea’s Fluid Spaces - The retailer’s new intros reflect multifunctional rooms.
    •  N.Y. Home Fashions Market Preview - Textile textures get soft and cozy, colors warmer.